Committed to Your Privacy

Protecting the privacy and confidentiality of your personal information has always been a fundamental principle in our relationship with you. This Privacy Statement tells you how we will ensure the confidentiality and privacy of the information that you entrust us with.

Sobeys Inc. Privacy Policy

Price Chopper is a division of Sobeys Inc. We may collect and record, or cause to be collected and recorded, information about identifiable customers (“Customers”), as a result of information provided by Customers or gathered as a result of Customers’ purchases and other transactions. Such Personal Information may be used for the following purposes:

  • to provide customer loyalty services and awards, direct distribution of product or service coupons or information packages and other marketing, advertising, product development, and customer service initiatives;
  • to communicate information and offers to Customers and other parties, including but not limited to organizations, companies or businesses which issue Program rewards to build and maintain customer or employee loyalty (“Sponsors”) and to organizations, companies and businesses which provide services, such as data collection and data analysis services, processing or management services to Sobeys Inc.
  • to understand and analyze the responses, needs and preferences of Customers, and to develop, enhance, market and/or provide products and services to meet those responses, needs and preferences;
    to enable Customers to participate in promotions and contests; and
    for investigation and law enforcement purposes.

Sobeys Inc. may use this information from time to time to promote additional products, services, rewards and special offers in respect of Programs, Sponsors or other parties.

Sobeys Inc. does not give, rent or sell lists of Customers to any organization, company or business other than business units of Sobeys Inc. and companies contracted to provide services to Sobeys Inc., such as data collection and data analysis services, processing or management services and services in respect of Program-related transactions and matters.

Sobeys Inc. respects the privacy of Customers when promoting products and services. If you do not wish to receive marketing or promotional communications you can unsubscribe by sending an email to

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